VIA HONG KONG 2018 – Vinitaly International

4 - 8 November 2018

Vinitaly International Academy

Hong Kong Convention and Exhibition Centre, Hong Kong SAR, China

Launched in 2014, Vinitaly International Academy has successfully held 9 editions of Ambassadorship certification courses at home and abroad. Over 350 hand-picked wine professionals have participated the courses, 151 of them succeeded in obtaining the title as “Italian Wine Ambassadors” with another 11 prominent participants gaining the highest level of qualification as “Italian Wine Experts”.

In light of the ever-growing interests towards Italian wine in the Asia Pacific area, VIA is to host its 10 edition of Ambassadorship Certification Course

from 4 to 8 November 2018 in Hong Kong. This is also the 4th edition held in China following the 3 successful courses in Beijing, Shanghai, and Chengdu.

The VIA Certification Course represents a unique opportunity for wine professionals all over the world to gain extensive knowledge from the leading Italian wine experts on the subject of Italian grape varieties and wines. The course does not just offer hours of in-depth classroom teaching but also the opportunity to taste representative examples of Italian wines carefully sourced from the local market. In this manner, our students have an opportunity to really understand and learn the differences between each variety and wine, as well as learn what each wine should really smell and taste like.

The Hong Kong edition is set to start prior to the 11th edition of Hong Kong International Wine & Spirits Fair, where Vinitaly organises the Italian national pavilion. This would turn into a great opportunity for the candidates to taste the diversified offers from all over Italy and socialise with industry elites. 

For more information:

Please refer to the manifesto

We can be reached via


WeChat: 10620459

In cooperation with:

Places available: 30

Length of the course: 4 days + 1-day exam

Language: English

Location: Convention and Exhibition Centre

Preliminary Timetable:

Every day from 9:00 – 12:30 / 14:00 – 16:30

Exam day 9:00 – 11:00 and oral exam for the Expert level from 14:00 – 14:30

Application Deadline: 15 September 2018. Starting from 13 August 2018, the results will be communicated to the applicants batch by batch. The selection process will be concluded by 1 October 2018.

Registration fee: 600 euro (VAT included). This includes a coffee break and a light lunch during the entire duration of the course.

How to apply and register:

Click on the “Apply Now” button and fill in the online application form following the instructions. You will then receive an email upon the successful submission of online application form, further requesting your updated CV, a recent photo, and relevant wine certifications.

The communication of acceptance will be done by email if you’re selected as the qualified candidate, you then need to fill out and send the registration form as well as a copy of the payment receipt to

Applications can only be accepted and confirmed upon receipt of the completed registration form and the fee. Forms and payments not received will result in the candidate’s exclusion from the course.

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The application is now open.

Required Text:

– Italian Wine Unplugged Grape by Grape. Positive Press, 2017.Stevie Kim, Geralyn Brostrom, Lingzi He, Michele Longo, Michaela Morris, JC Viens, Ian D’Agata (editor). Available in e-book format on
–Native Wine Grapes of Italy. Ian D’Agata. University of California Press, 2014