News & Press Releases | Vinitaly International

Vinitaly International

November 9, 2019
VIA Hong Kong 2019 class

Vinitaly International Academy global community salutes 14 new Italian Wine Ambassadors and 1 new Expert after Hong Kong certification course

The Vinitaly International Academy (VIA) welcomes into its global network 1 Italian Wine Expert and 14 Italian Wine Ambassadors following the successful completion of the advanced VIA Ambassador course in Hong Kong held from November 3rd to 7th, 2019. Organized by Veronafiere, Vinitaly, and Vinitaly International, the 2019 Hong Kong edition of the course marked the one-year anniversary of the official launch of the reformatted, tasting-intensive program, which debuted in November 2018 in Hong Kong. VIA’s international community of highly-trained […]
November 6, 2019
Dmitry Merezhko at Vinitaly Russia

Italian wine never sleeps: Vinitaly Russia tags team with Vinitaly Hong Kong

With the Vinitaly Tour, Vinitaly International and Veronafiere travel worldwide to promote Italian wine. As Vinitaly Russia comes to a close, everything is in place for the 10th edition of Vinitaly Hong Kong to be held from November 7th to 9th at the Hong Kong Convention and Exhibition Centre during the Hong Kong International Wine & Spirits Fair. Vinitaly International’s mission is to help Italian wine producers build new trade relations worldwide. In order to do so, Vinitaly International organizes […]
October 30, 2019
Should wine business market Millennials?

The Millennial riddle at wine2wine 2019: should wine businesses market Generation Y?

Most marketing strategies across different fields focus on Millennials, but is this segment relevant for wine producers? Vinitaly’s wine business forum wine2wine, to be held on November 25th and 26th in Verona, Italy, will solve the conundrum with the help of two expert in the field and gifted communicators: TV Presenter Joe Fattorini and Digital Communications Strategist Polly Hammond. Fattorini and Hammond will present opposing views on this demographic group, thus enriching the debate on one of the hottest topics […]
October 23, 2019
VIA Italian Wine Ambassadors and Experts at Bolgheri

Vinitaly International Academy’s Chief Scientist Prof. Attilio Scienza welcomes Italian Wine Ambassadors to Bolgheri, Tuscany

This September saw the incoming program of the Vinitaly International Academy (VIA) welcome 12 Italian Wine Ambassadors and 3 Italian Wine Experts for a series of visits, tastings and masterclasses to better understand the history and diversity of the Bolgheri region in Tuscany. The visit encompassed trips to prestigious wineries (Poggio al Tesoro, Tenuta di San Guido, Tenuta Argentiera, Tenuta Guado al Melo, Michele Satta, Oliviero Toscani) as well as the opportunity to be hosted by the Bolgheri DOC Consorzio. […]
October 15, 2019
VIA Hong Kong 2019

Vinitaly International Academy returns to Hong Kong to stage its Ambassador certification course a year after launch of new format

The leading Italian wine education provider Vinitaly International Academy (VIA) is heading back to Hong Kong from November 3rd to 7th, 2019, to run its advanced Italian Wine Ambassador course dedicated to wine professionals looking to further their knowledge of Italian wines. Organized by Veronafiere, Vinitaly, and Vinitaly International, the 2019 Hong Kong Ambassador course will mark the second anniversary after the official launch of the reformatted, tasting-intensive program, which debuted in 2018 in Hong Kong and introduced on a […]
October 10, 2019
wine2wine 2019 forum

Wine Communication is not dead: wine2wine 2019 to showcase the best branding, social media and design practices for the wine industry

In a wine industry that is becoming ever more competitive, brands will only stand out with an exemplary communication and marketing strategy. This year’s wine2wine, the wine industry forum to be held in Verona on November 25th and 26th, is going to meet producer’s needs with a memorable series of sessions showcasing best practices in branding, social media and design. Wine communication is often regarded as obsolete and in many publications wine advertising in 2019 does not look much different […]
October 9, 2019
Vinitaly Tour - Russia 2019

Meet, Taste, Learn, Repeat: Vinitaly International returns to Moscow and St. Petersburg

Vinitaly Russia takes off on October 28th in Moscow, Russia, and also launches a completely reinvented event in St. Petersburg on October 30th. With a rich programme of tastings exploring many Italian regions, B2B meetings, and educational events, the Vinitaly Russia tour promises not only to reinforce Italian wine primacy in the country, but also to expand it. The political crisis of 2014 considerably transformed the Russian market. It changed consumer habits, limited the population’s purchasing power, and altered the […]
September 16, 2019

Uniting New Technologies and Wine: Mobilizing New Technologies for Wine Producers at wine2wine 2019

wine2wine is a dynamic international wine industry forum organized by Veronafiere. Now in its 6th edition, this year wine2wine will be held on November 25th and 26th in Verona, Italy. The event is a key reference point for wine producers and other wine professionals eager to develop and grow their wine businesses worldwide. wine2wine features engaging and relevant seminars and interactive workshops on a wide range of themes. One of the most fascinating themes is ‘Uniting New Technologies and Wine’. […]
August 1, 2019
The guide 5StarWines - the Book

Vinitaly’s Wine Guide 5StarWines – the Book 2020 Now Available Online

5StarWines – the Book 2020, Vinitaly’s wine guide, has just been published online. The print version of the publication which features 676 wines out of the over 3100 wines submitted for the 5StarWines Grand Tasting will be released in September 2019. The online edition of 5StarWines – the Book 2020 has just been released and can be consulted at http://www.5starwines.it/la-guida/. The digital wine guide is the result of the annual wine selection 5StarWines, a three-day tasting marathon held in the lead-up […]
July 29, 2019
wine2wine 2019

Creating an Inclusive, Diverse, Ethical, and Democratic Wine Industry: wine2wine’s 2019 Special Theme to Focus on ‘Social Sustainability’

Vinitaly wine2wine is a dynamic international wine industry forum organized by Veronafiere. Now in its 6th edition, this year wine2wine will be held on November 25th and 26th in Verona, Italy. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine businesses worldwide. This year wine2wine’s theme is ‘social sustainability’. wine2wine has recruited an inspiring line-up of speakers, including many new faces to the annual wine forum, […]
July 18, 2019
Vinitaly International Academy Faculty

216 Italian Wine Ambassadors at large ready to spread the gospel: Vinitaly International Academy celebrates one year of its reformatted program

Vinitaly International Academy (VIA) celebrates one academic year (2018-2019) into its reformatted program following its organization restructuring with new partners and courses to appeal to international wine professionals looking to specialize in Italian wine. For the academic year 2019-2020) VIA will continue to offer its flagship Ambassador certification course around the world and will launch the intermediate-level course Italian Wine Maestro availing of its community of newly-certified Italian Wine Educators. After The first academic year of reformatted Vinitaly International Academy […]
July 1, 2019
VIA new York New Italian Wine Ambassadors

Benchmark Italian wines appeased the palate of New York sommeliers and importers during Vinitaly International Academy Ambassador course

The Vinitaly International Academy proclaims 12 Ambassadors in New York City, following its five-day Italian Wine Ambassador course. Organized by Veronafiere and Vinitaly International with the support of ICE – Italian Trade Agency, the New York edition of the course was characterized by a special attention to benchmark Italian wines for the American market and to the trendy organic and biodynamic wine market segments. Photograph: The newly-proclaimed Italian Wine Ambassadors in New York with Stevie Kim (Managing Director of Vinitaly […]