News & Press Releases | Vinitaly International

millennials

October 30, 2019
Should wine business market Millennials?

The Millennial riddle at wine2wine 2019: should wine businesses market Generation Y?

Most marketing strategies across different fields focus on Millennials, but is this segment relevant for wine producers? Vinitaly’s wine business forum wine2wine, to be held on November 25th and 26th in Verona, Italy, will solve the conundrum with the help of two expert in the field and gifted communicators: TV Presenter Joe Fattorini and Digital Communications Strategist Polly Hammond. Fattorini and Hammond will present opposing views on this demographic group, thus enriching the debate on one of the hottest topics […]